Susan MacConnell

Episode 58: Sales as an Act of Service – Susan MacConnell


Sales as an act of service and problem solving. That’s what Susan MacConnell of Smarketing Connect, talks about on this episode of Engaging Voices.

This Weeks Engaging Voice:
Susan MacConnell
Co-Founder, Smarketing Connect
linkedin=”https://www.linkedin.com/in/susanmacconnell/
Smarketing Connect

Show Notes:
Susan is a co-founder of Diversified Sales Solutions and Smarketing CONNECT.

Her specific niche is teaching and training on the power of networking and referral-based selling. Susan will implement or train to produce an online exposure strategy for small business owners and their employees to jump-start the growth of their digital personal presence to attract new clients, connect with customers and increase sales.

She has developed and conducted LinkedIn profile/prospecting programs for small companies and startups. Most recently, Susan helped launch Smarketing CONNECT to address small businesses’ need for sales and marketing giving them access to expert sales and marketing professionals.

Susan has a passion for connecting people and giving referrals.

On this episode Stacey and Susan talk about…

  • What Susan wanted to be growing up and how that plays out today (2:55)
  • Her transition from selling to consulting and teaching (8:15)
  • How to start a cold sales conversation (yes, it’s possible!) (11:30)
  • Importance of believing in what you’re selling (14:45)
  • The shift from face-to-face prospecting to LinkedIn prospecting (18:50)
  • How sales and prospecting has changed due to the pandemic (24:00)
  • Biggest challenges in her sales career and learning to manage energy (28:00)
  • 2 common myths about sales (30:30)
  • The importance of relationship building more than ever (35:00)
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Susan MacConnell

About the Shed The Formality Podcast

Tired of formal protocols stifling your personality and ideas?

Welcome to Shed The Formality, a podcast for smart, thoughtful, accomplished, driven business leaders and entrepreneurs who, for one reason or another, struggle with putting themselves out there.

Each week Stacey Shipman and her guests share their sometimes heart breaking, sometimes humorous, always honest stories about what it takes to more easily advocate for yourself, grow your professional network, step into leadership, stay committed to your work when the going gets tough, and so much more. All while staying true to who you are.

Ready to drop what’s holding you back? Tune in every Sunday for insights and inspiration on how to come out of hiding and become the entrepreneur you set out to be.

Tune in every Sunday for new episodes on Stitcher, Spotify, Apple or online at shedtheformality.com.