Stephen Melanson

Episode 53: Verbal Branding & Simplicity with Stephen Melanson

Verbal branding and simplicity in business. That’s what Stephan Melanson, founder of Melanson Consulting, talks about on this episode of Engaging Voices.

This Weeks Engaging Voice:
Stephen Melanson
Founder, Melanson Consulting

Show Notes:
Stephen Melanson is the President of Melanson Consulting, which was founded in 2004.

He is a leadership consultant, speaker, Verbal Branding expert, and – as featured on – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide.

Stephen helps businesses grow faster, unify people, and simplify their strategy. He is a service provider and educational partner for individuals and small through Fortune 100 firms.

On this episode Stacey and Stephen talk about…

  • Intro from Stacey
  • What Stephen wanted to be when he grew up and how that plays out today (3:18)
  • How Stephen shifted from pro tennis player to verbal branding expert (6:25)
  • What is verbal branding and why it’s important for business (7:37)
  • Challenges to verbal branding and differentiating yourself (11:30)
  • Simplicity as a business model and what that means (19:30)
  • Examples and criteria of verbal branding (22:30)
  • On being a communicator and practicing what you preach (30:45)
  • Stephen’s final thoughts and insights on how to make your verbal brand simple (36:00)
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Stephen Melanson

About the Shed The Formality Podcast

Tired of formal protocols stifling your personality and ideas?

Welcome to Shed The Formality, a podcast for smart, thoughtful, accomplished, driven business leaders and entrepreneurs who, for one reason or another, struggle with putting themselves out there.

Each week Stacey Shipman and her guests share their sometimes heart breaking, sometimes humorous, always honest stories about what it takes to more easily advocate for yourself, grow your professional network, step into leadership, stay committed to your work when the going gets tough, and so much more. All while staying true to who you are.

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