Katlynn Pyatt

Authentic Marketing with Katlynn Pyatt

“It’s impossible to be an expert on everything.  You only have to be one step ahead of people to add value.” – Katlynn Pyatt

Meet Katlynn Pyatt, Host Startup Marketing Podcast

Katlynn PyattKatlynn Pyatt, owner of Authentic Branding & Marketing, is professionally certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy, the other in marketing analytics.

After twelve years of corporate marketing, she began her own business as a marketing coach for small business and corporate marketing teams to help them be strategic and organized in their marketing efforts. She believes in being brave, not perfect and in community over competition. Katlynn is also the host of the Startup Marketing Podcast.


Follow Katlynn on Instagram!



At the very least you have to be genuine. – Katynn Pyatt


  • What Katlynn wanted to be when she grew up and how it plays out today (2:50)
  • Making the move from corporate to business owner (6:00)
  • On getting out of your own way and feeling comfortable not knowing. (20:15)
  • What is an authentic brand and what keeps people from creating an authentic brand? (24:50)
  • Maintain the core of who you are even when you switch careers or job roles and having an easier time talking about your work. (32:00)
  • Katlynn’s best tip for authentic branding (40:00)
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Katlynn Pyatt

About the Shed The Formality Podcast

Tired of formal protocols stifling your personality and ideas?

Welcome to Shed The Formality, a podcast for smart, thoughtful, accomplished, driven business leaders and entrepreneurs who, for one reason or another, struggle with putting themselves out there.

Each week Stacey Shipman and her guests share their sometimes heart breaking, sometimes humorous, always honest stories about what it takes to more easily advocate for yourself, grow your professional network, step into leadership, stay committed to your work when the going gets tough, and so much more. All while staying true to who you are.

Ready to drop what’s holding you back? Tune in every Sunday for insights and inspiration on how to come out of hiding and become the entrepreneur you set out to be.

Tune in every Sunday for new episodes on Stitcher, Spotify, Apple or online at shedtheformality.com.