Guest Caroline Mays

Uncage Your Epic Credential with Caroline Mays

Uncage your epic credential with Caroline Mays, writer and founder of Switchblade Lemonade, an image crafting and bio writing salon.

About Caroline Mays

Caroline MaysFull Disclosure: Caroline is the genius behind the “Shed The Formality” message, about and services pages – for companies and women – on this website. She’s also an all around incredible human being.

Caroline insists that the average “this is me” paragraph is a personality killer and creative wasteland. But the stories that made us are robust, complicated and deserving of our attention, containing all the necessary materials for a bold personal brand.

Clients rely on her genius to unleash true, focused, compelling biographical art that sells their work, instead of uninspired and predictable content that sells them short.

I mean, are you hooked yet? 

Reach out to Caroline

Switchblade Lemonade



On this episode Stacey and Caroline talk about…

  • What Caroline wanted to be when she grew up (2:45)
  • Starting Switchblade Lemonade (6:40)
  • Shedding “corporate” formality and working with clients of that mindset (11:49)
  • The birth of the Epic Credential (19:22)
  • Stand out in a crowded industry (26:00)
  • Imposter syndrome and being an expert (33:00)
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Guest Caroline Mays

About the Shed The Formality Podcast

Tired of formal protocols stifling your personality and ideas?

Welcome to Shed The Formality, a podcast for smart, thoughtful, accomplished, driven business leaders and entrepreneurs who, for one reason or another, struggle with putting themselves out there.

Each week Stacey Shipman and her guests share their sometimes heart breaking, sometimes humorous, always honest stories about what it takes to more easily advocate for yourself, grow your professional network, step into leadership, stay committed to your work when the going gets tough, and so much more. All while staying true to who you are.

Ready to drop what’s holding you back? Tune in every Sunday for insights and inspiration on how to come out of hiding and become the entrepreneur you set out to be.

Tune in every Sunday for new episodes on Stitcher, Spotify, Apple or online at